Seven years ago someone interviewed a young golfer. They asked him about his goals. He said he wanted to win the US Masters. That kid was Jordan Spieth. And a few months ago, at 21, he won the US Masters. Not only did he win, but he smashed records. It was the best score in […]
Riding the waves in digital marketing
A few years back, Facebook organic reach was epic. You could grow your audience really easily, you could reach a large portion of your audience. It was amazing. You could have 1000 likes and have anywhere from 50-80% of them see your post. These days you’re lucky to have two percent see your stuff. It’s crazy. […]