Marketing During Coronavirus: Client Wins + Learnings One Month In Been a crazy few weeks. Here’s my learnings and wins my clients have had during this time. ✅ Conference Business Had to rapidly switch from live conferences to virtual conferences. Campaign from concept to approved ads going live was in less than 18 hours. $2,948 […]
Early Thoughts On How To Manage Your Business & Marketing During This Pandemic
I first published this video on March 13, 2020 on Facebook and thought I would publish it here too as it got a good response. It was the early days of the Coronavirus pandemic (at least in Australia) and in this video I shared my initial thoughts around how to approach this, what to keep […]
Make more profit from your Facebook Ads by using the ‘rules’ feature
📏 Make more profit from your FB ads by using the ‘rules’ feature 📏 With Facebook ads, we want to scale up the winners and cut / change the losers. Problem is, you can’t be sitting on your computer 24/7 making micro adjustments to the ads to make the most of it. You can’t, your […]
The Hidden Goldmine: Your Current And Past Customers
Marketing To Existing And Past Customers G’day there, If you’re hooked to the ‘new customer’ drug you may want to read this. New customers are great and everything, but it’s hard work. Usually higher cost, higher amount of time spent, higher amounts of trust to build. It can be exhausting. And while it IS necessary, […]
How to create 6 months of HD video content in 2 hours
How to create 6 months of HD video content in 2 hours There’s 6 reasons why most business owners don’t film regular video content: They are scared to be on camera They don’t have the equipment They have equipment, but don’t know how to set it up correctly They don’t know what to talk about […]
What I learned from running my first full marathon
I ran the Blackmore’s Sydney Marathon on September 17. It’s one of the more scenic marathon courses around the world. You get to run over the Sydney Harbour Bridge, all over the city and finish right in front of the Sydney Opera House. 42.2km is the furthest I’ve ever run, and it was truly an […]