Why I get concerned when I see people frothing over their big social media followings There are tonnes of businesses and individuals with big social media followings these days. Many of these followings were built during the early heyday of social media. Reach was good, getting likes was easy – it was the wild west. […]
Strategy + Persistence = Results
Strategy + Persistence = Results Often when people fail, they quickly assume they have the wrong strategy. They’ll (hopefully) review their approach with the hope they fix it and continue on to success. One thing I’ve noticed with many business owners – is that they’re fast to blame the strategy. “Facebook Ads don’t work” “SEO […]
Client result: $40k-$80k yearly revenue added with one 5 minute technique
Client result: $40k-$80k yearly revenue added with one 5 minute technique Hey everyone, Thought I would share a basic but effective technique which I implemented with an e-commerce client which is worth conservatively $40,000-$80,000 in revenue this year assuming no further optimisation. If you send out a promotional offer to your database – you can […]
How much should I spend on marketing?
How much should I spend on marketing? When business owners first dip their toe into paying for marketing, there’s a number of fears that come up. How much should I spend? How much can I spend? How do I track ROI? What kind of results should I expect? There’s lots of variables at play here […]
Google My Business Optimisation – 5 Tips To Generate More Enquiries In 2017
Google My Business is your one-stop-shop to put your local business on Google. It replaced Google Places in mid 2014 and it allows you to update your business info across Search, Maps and Google+ in the one spot. Here’s why optimising your Google My Business page is an awesome idea: Doesn’t take THAT much time – You can […]
It hit me like a tonne of bricks..
Ever read an article that had a massive impact on you? There’s not many of them. But they do exist. I read one recently that had a profound effect on me. And I don’t say that lightly. There’s a tonne of crap articles out there. But, for whatever reason.. I thought about the concept of […]