How much should I spend on marketing? When business owners first dip their toe into paying for marketing, there’s a number of fears that come up. How much should I spend? How much can I spend? How do I track ROI? What kind of results should I expect? There’s lots of variables at play here […]
Google My Business Optimisation – 5 Tips To Generate More Enquiries In 2017
Google My Business is your one-stop-shop to put your local business on Google. It replaced Google Places in mid 2014 and it allows you to update your business info across Search, Maps and Google+ in the one spot. Here’s why optimising your Google My Business page is an awesome idea: Doesn’t take THAT much time – You can […]
It hit me like a tonne of bricks..
Ever read an article that had a massive impact on you? There’s not many of them. But they do exist. I read one recently that had a profound effect on me. And I don’t say that lightly. There’s a tonne of crap articles out there. But, for whatever reason.. I thought about the concept of […]
We are only bound by the limits of our own conviction
Hey everyone, I read this article on Forbes a few months back: It is a brief story on Private Equity Billionaire Robert Smith. He said something which I believe very strongly in, and thought I would share with you – especially given at this time of year we reflect on what we did (and didn’t) […]
Tiny leverage points in your customer service that can yield huge results
With so many different things you can work on in business, it can be easy to lose sight of the fundamentals. At the end of the day business is an exchange of value. I give you money and you give me value. A huge part of that is customer service. Today I called a tyre […]
What I learnt about Growth Hacking from listening to Sean Ellis
A few months ago I went to a ‘fireside chat’ event with Sean Ellis. He’s an entrepreneur, angel investor, and startup advisor. He is the founder and CEO of Qualaroo. He was the first marketing hire at Dropbox. He is also known for popularizing the term product/market fit, and coining the term growth hacking with […]