How much should I spend on marketing? When business owners first dip their toe into paying for marketing, there’s a number of fears that come up. How much should I spend? How much can I spend? How do I track ROI? What kind of results should I expect? There’s lots of variables at play here […]
What I learnt about Growth Hacking from listening to Sean Ellis
A few months ago I went to a ‘fireside chat’ event with Sean Ellis. He’s an entrepreneur, angel investor, and startup advisor. He is the founder and CEO of Qualaroo. He was the first marketing hire at Dropbox. He is also known for popularizing the term product/market fit, and coining the term growth hacking with […]
The law of micro-commitments
Often when I speak with business owners about their website, they say it isn’t doing much for them. It isn’t generating enquiries. People are aren’t taking action on your website. You get frustrated because you’re putting in all this effort to get traffic to your site but they’re not doing what you want them to […]
Riding the waves in digital marketing
A few years back, Facebook organic reach was epic. You could grow your audience really easily, you could reach a large portion of your audience. It was amazing. You could have 1000 likes and have anywhere from 50-80% of them see your post. These days you’re lucky to have two percent see your stuff. It’s crazy. […]
How to get more Instagram followers with Crowdfire
Growing your social media following can be a long, tedious and time consuming process. You post ten times a day, you engage with fans in the comments and hashtag your way to building a tribe. You seem to put in a tonne of effort and see little or no results from it. Most small business […]