How to pick which marketing channel to focus on One of the major reasons people don’t get traction with their marketing is overwhelm. One of the reasons they are overwhelmed is they don’t know which marketing channel to focus on. In this video I address 4 areas to consider when picking which channel will work […]
What I learnt about Growth Hacking from listening to Sean Ellis
A few months ago I went to a ‘fireside chat’ event with Sean Ellis. He’s an entrepreneur, angel investor, and startup advisor. He is the founder and CEO of Qualaroo. He was the first marketing hire at Dropbox. He is also known for popularizing the term product/market fit, and coining the term growth hacking with […]
3 Major lessons from listening to 11 hours of Napoleon Hill
Everyone knows Napoleon Hill from his classic personal development book, ‘Think and Grow Rich’. He’s one of the father’s of the modern personal development world. He’s sold millions of books worldwide and he’s basically a legend. What made him special was his access to some of the most successful and powerful people of all time. […]
Are you playing the game or staring at the scoreboard?
Warren Buffet once said “Games are won by players who focus on the playing field –- not by those whose eyes are glued to the scoreboard.” I love this quote. A few thoughts on this below. Worrying about how much money you have or don’t have doesn’t change the number – I’ve been north of […]
Why the best product doesn’t always win
In 1985 The Coca-Cola Company was losing ground rapidly to Pepsi. Between 1946 to 1983 they had gone from 60% to 24% market share. Their then CEO, Roberto Goizueta, demanded they try something new to fight back. To the shock of many in the company, that even included changing the formula for Coca-Cola itself. This […]
Making a deposit in your ‘goodwill’ bank account
Internet Marketer Frank Kern talks about having a goodwill bank account. It’s basically how much you are giving to your target market. He was referring specifically to when you contact your email list. But I believe it applies to anything in life. Don’t underestimate the power of giving in business. Early on when you need […]