Marketing During Coronavirus: Client Wins + Learnings One Month In Been a crazy few weeks. Here’s my learnings and wins my clients have had during this time. ✅ Conference Business Had to rapidly switch from live conferences to virtual conferences. Campaign from concept to approved ads going live was in less than 18 hours. $2,948 […]

I first published this video on March 13, 2020 on Facebook and thought I would publish it here too as it got a good response. It was the early days of the Coronavirus pandemic (at least in Australia) and in this video I shared my initial thoughts around how to approach this, what to keep […]

Why I get concerned when I see people frothing over their big social media followings There are tonnes of businesses and individuals with big social media followings these days. Many of these followings were built during the early heyday of social media. Reach was good, getting likes was easy – it was the wild west. […]

Ever read an article that had a massive impact on you? There’s not many of them. But they do exist. I read one recently that had a profound effect on me. And I don’t say that lightly. There’s a tonne of crap articles out there. But, for whatever reason.. I thought about the concept of […]

Here’s the deal. Most business owners are (relatively) trustworthy. I’m sure if I met you in person, I’d find out you’re a really nice person. Problem is – not all of your prospects get a chance to meet you in person. So they may only ever judge you based on your website. Or your social […]