What’s with web design companies obliterating organic traffic on website redesigns? I won’t name and shame, but they weren’t cheap websites (10k+ and 25k+) and the clients aren’t new businesses with nothing to lose (7 and 8 figure businesses) The clients haven’t cut corners hiring some cheap contractor, they deserve to have an agency that […]
Facebook Ads iOS14 Update Explained: Verifying Domain, Conversions API & Next Steps
Are Facebook ads dying? Apple has recently announced the upcoming release of iOS14 which will be rolled out to Apple mobile devices over the coming weeks and months. There’s a big issue in the tech industry around user privacy coming to the forefront at the moment. People are getting pissed off they are being tracked […]
One Month In: Client Wins + Learnings
Marketing During Coronavirus: Client Wins + Learnings One Month In Been a crazy few weeks. Here’s my learnings and wins my clients have had during this time. ✅ Conference Business Had to rapidly switch from live conferences to virtual conferences. Campaign from concept to approved ads going live was in less than 18 hours. $2,948 […]
Early Thoughts On How To Manage Your Business & Marketing During This Pandemic
I first published this video on March 13, 2020 on Facebook and thought I would publish it here too as it got a good response. It was the early days of the Coronavirus pandemic (at least in Australia) and in this video I shared my initial thoughts around how to approach this, what to keep […]
Why I get concerned when I see people frothing over their big social media followings
Why I get concerned when I see people frothing over their big social media followings There are tonnes of businesses and individuals with big social media followings these days. Many of these followings were built during the early heyday of social media. Reach was good, getting likes was easy – it was the wild west. […]
How much should I spend on marketing?
How much should I spend on marketing? When business owners first dip their toe into paying for marketing, there’s a number of fears that come up. How much should I spend? How much can I spend? How do I track ROI? What kind of results should I expect? There’s lots of variables at play here […]