In 1985 The Coca-Cola Company was losing ground rapidly to Pepsi. Between 1946 to 1983 they had gone from 60% to 24% market share. Their then CEO, Roberto Goizueta, demanded they try something new to fight back. To the shock of many in the company, that even included changing the formula for Coca-Cola itself. This […]
Making a deposit in your ‘goodwill’ bank account
Internet Marketer Frank Kern talks about having a goodwill bank account. It’s basically how much you are giving to your target market. He was referring specifically to when you contact your email list. But I believe it applies to anything in life. Don’t underestimate the power of giving in business. Early on when you need […]
11 Life Lessons on a Sunday
This post is going to be a little different compared to my normal posts. I recently finished reading Oprah Winfrey’s book ‘What I Know For Sure’. In the book, she shares some excellent life lessons. It’s awesome, and I thought I would share a few life lessons I’ve learnt over the years. Focus on building […]
7 Strategies to keep your energy levels sky high
Progress in business is determined by the action you take (or don’t take). The amount of action you take is largely dependant on your energy. When you have energy, your productivity is way higher. When you’re exhausted, you simply take less action. You can’t be bothered. You turn into a little baby where everything seems […]
Why you can’t gloss over setting a solid vision
Seven years ago someone interviewed a young golfer. They asked him about his goals. He said he wanted to win the US Masters. That kid was Jordan Spieth. And a few months ago, at 21, he won the US Masters. Not only did he win, but he smashed records. It was the best score in […]
Riding the waves in digital marketing
A few years back, Facebook organic reach was epic. You could grow your audience really easily, you could reach a large portion of your audience. It was amazing. You could have 1000 likes and have anywhere from 50-80% of them see your post. These days you’re lucky to have two percent see your stuff. It’s crazy. […]
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