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Riding the waves in digital marketing

February 21, 2016 By Ray Corcoran Leave a Comment

riding waves in digital marketing

A few years back, Facebook organic reach was epic.

You could grow your audience really easily, you could reach a large portion of your audience.

It was amazing.

You could have 1000 likes and have anywhere from 50-80% of them see your post.

These days you’re lucky to have two percent see your stuff.

It’s crazy.

Same with Facebook Ads.

A little while ago, you could literally be horrendous at paid ads and still generate some sort of result.

Just by being in the game you could win something.

Facebook Ads are becoming more like Google Ads are these days.

Google Ads went from being easy to kill it, to these days where most markets have become very competitive and simply ‘showing up’ doesn’t guarantee results.

You may still be able to generate results, but chances are you’ll need to either take a lot of time to learn the process in detail or hire an expert.

It’s important to be aware of the ‘tides’ in marketing.

There will always be that hot new app or tool to help you grow your business.

They all have a lifespan.

If you can learn to spot them early and hammer the absolute shit out of them while the going’s good, you’ll be able to grow your business way faster.

The cool thing is that even if say Facebook Ads become useless (or ridiculously competitive) in future, you still lock in all those leads and sales from when it was good.

The people who jumped on Facebook Ads early will still have the bulk of those leads on their database.

I feel this way about Instagram right now, even still.

It has awesome reach and engagement generally – as per Forrester Research:

Instagram-post-engagement-graph-comparison-Forrester

Image from Forrester

Facebook is now owned by Instagram, and I have no doubt that as Instagram gets more popular – the reach will inevitably go down.

Those whose customers are on Instagram should really be hustling right now to build their following, make the most of the resulting website traffic and capture leads with that traffic while the going’s good.

Three questions to ask yourself so you identify a wave before it goes mainstream:

  1. Are other people getting results without spending extensive time learning about the platform? (ie. they don’t seem particularly smart but even they are killing it)
  2. Have you been able to copy their strategy and be able to generate similar results also with a short learning curve?
  3. If it’s an app or service, do you personally enjoy using it? If you genuinely love using it prior to it being ‘popular’ that’s usually a great sign. If you like it, there’s probably plenty of other people who like it too.

What’s one platform/strategy which you feel hasn’t hit the mainstream and is in it’s ‘golden era’ right now?

Let me know in the comments section below.

Filed Under: Digital Marketing, Social Media, Strategy

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About Ray Corcoran

Ray is an experienced business growth consultant and international speaker on digital marketing strategy. He's worked with over 1000 businesses across 100 different industries. Join him on Facebook, Twitter, Google+ or LinkedIn.

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About Ray Corcoran

Ray Corcoran Digital Marketing Consultant Speaker Sydney Australia 2Ray Corcoran is a Business Advisor and digital marketing speaker. He helps established business owners grow revenue and profit fast. He has helped 1000+ small businesses across 100+ industries over the last 11 years and has also worked with top tier corporates including Optus, McDonald’s Australia, Leighton and Woolworths Group to name a few. He has been seen in the Australian Financial Review, The Sun Herald, Startup Daily and many more publications. Continue reading

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